![]() There are exceptions to the space and size requirements. Minimum surrounding space requirements for the wordmark: The light gold area in the diagram represents the amount of space that must be maintained between the wordmark and any other element, including the edge of a page. The unit of measure is a square equal to the height from the baseline to the top of the initial “U” in the wordmark. No other type or graphic element may appear within the prescribed clear space. For web, embroidery or other nonprint uses, the expanded wordmark must be at least 2 inches (150 pixels) wide.Ī prescribed amount of clear space around the wordmarks should be maintained at all times. ![]() For print, the expanded wordmark (with “University of California” below the wordmark) must be at least 1.5 inches wide. The standard wordmark must be at least 1-inch wide for all uses - print, web, embroidery, etc. The UC Davis Wordmark should be reproduced at a reasonable size to maintain legibility in all media. Both marks are also available in one-color, black versions for use in newsprint and other black-and-white applications. Colorsįor all applications, the UC Davis Wordmark and extended wordmark must be used in the colors and color combinations specified. (See the UC Davis Editorial Style Guide). In subsequent mentions, use UC Davis set in type. When the university name appears in copy on first mention in a publication, use the campus’s complete name: University of California, Davis. The UC Davis Wordmark should not be inserted in body copy or headlines. Use color to split the wordmark or exchange the colors in the expanded wordmark.Apply the wordmark over busy patterns, backgrounds or colors that obscure readability.Stretch, squash or otherwise distort the wordmark.Use the wordmark as part of a larger mark.Add names or other type to the wordmark.Contact Strategic Communications with questions about the proper use of the wordmark.Ensure the mark is sized to be readable.Keep all elements of the mark together as a unit.Use only the electronic wordmark files provided by Strategic Communications.To use UC Davis marks in your work, download only approved artwork files. They are are customized artwork designed by professionals. The UC Davis Wordmark and the Athletics Marks are not made of fonts. In subsequent mentions, use UC Davis set in type. The wordmark should not be inserted in body copy or headlines. ![]() If you have any questions, please contact Strategic Communications. We’re here to help. Keep the wordmark readable and avoid poor contrast or busy backgrounds. Never add names or graphic elements to the UC Davis wordmark (outside of unit logo signature treatments) or incorporate it in such a way that it might appear to be part of another logo. The extended wordmark should be used when the campus’s association with the University of California system is especially important for the purposes of the publication. It may be used for all UC Davis print and electronic publications. The wordmark is the campus’s preferred campus visual identifier. ![]()
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